Get free Google love – build your website around a theme. Build your website around things that buyers are already looking for. Don’t try to create a market. Find an existing market with existing traffic, and provide in your website those things that the market is already looking for.
Result?
Traffic to your website. And money.
When building a website choose function over form.
Your customers don’t find your website based on what it looks like. They find your website because of your great content.
Oh! Don’t have content?
You won’t get traffic. You won’t get visitors. And you won’t make money with your website.
Got great content?
Then you’ve got traffic and success.